The Dynamics Business Central campaign focused on businesses that wanted a holistic view of various processes. Leveraging specific segments in our existing customer base, we executed an email marketing campaign targeting these segments, and linked them to the landing page where they could be pulled as leads. We then hosted a two-day webinar in collaboration with our Business Central partners to show the leads how Business Central works and how it benefits their business. Copywriting and design for the landing page were done by me.