V-Login GTM Campaign

Description

V-Login is a visitor management system that puts a traceable identity  to non-employees of an organisation. For this campaign, I positioned the product as a Covid-19 friendly visitor management system (VMS) taking into consideration organisations' need to resume to a hybrid/in-person work setting after the lockdown. Basically, a little-to-no-contact VMS in the wake of a pandemic. With little budget for this, focused on email marketing to our existing customer base, then we expanded our reach to other businesses through a LinkedIn campaign. The copywriting and design for the landing page and ad creative were done by me.